Worldwide US$ 170 Mn Worth of Intimate Wipes Market to be Sold by the End of 2022

The fast paced life of modern consumers compel them to look for products that offer more convenience and help save ample amount of time. This, in turn, is reflecting favorably on the future prospects of the global market for intimate wipes. Fact.MR’s latest report reveals that the global intimate wipes market will surpass a valuation of US$ 262 Mn towards the end of 2022, riding at a moderate CAGR between 2017 and 2022. Increasing popularity of intimate wipes is prompting manufacturers to introduce new and different variants of the product.

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Global Market for Intimate Wipes: Key Projections

  • In terms of revenue, Europe is expected to remain the most attractive market for intimate wipes throughout the forecast period. Demand for intimate wipes in many of the European countries is anticipated to grow even further in the coming years. The region’s market is expected to increase at a steady growth rate between 2017 and 2022. Meanwhile, factors such as increasing standard of living and rising disposable income is expected to support the growth of the market in Asia-Pacific excluding Japan (APEJ). The market in the region is projected to exhibit the highest CAGR over the assessment period.
  • Wet intimate wipes will remain highly sought-after in 2017 and beyond. Revenues from sales of wet intimate wipes currently commands for around 68% market share globally. More than US$ 170 Mn worth wet intimate wipes are estimated to be sold worldwide by the end of 2022.

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  • On the basis of material type, sales of intimate wipes made of cotton terry will be relatively higher as compared to other variants. Currently, the cotton terry material type segment accounts for more than one-third share of the market in terms of revenue.
  • Based on application, intimate wipes is mostly used for dryness relief. Intimate wipes work exceptionally well in moisturizing dry intimate areas without the use of any skin lotions.
  • By distribution channel, the modern trade segment is expected to retain it top position over the forecast period. In terms of revenue, the segment currently commands for close to 35% revenue share of the global market. In addition, the segment is expected to reflect an above average CAGR during 2017 to 2022.

Intimate Wipes Market: Segmentation

FactMR’s study has done the segmentation of intimate wipes market on the basis of product type, fragrance, application and sales channel.

Product Type

  • Wet Wipes
  • Dry Wipes


  • Standard
  • Scented

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Competition Tracking

Kimberly Clark Corporation, Nice-Pak International Limited, Prestige Brands, Inc., Procter & Gamble, Hengan International Group Company Limited, The Boots Company PLC, Premier Care Industries, Rockline Industries, Glenmark Pharmaceuticals Ltd., and Bodywise (UK) Ltd. are the leading market players mentioned in the Fact.MR report.

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