According to a recent market research report by Fact.MR, the global video streaming market is expected to grow at a significant rate in the coming years. The report indicates that the increasing availability of high-speed internet and the growing adoption of mobile devices and smart TVs are driving the growth of the market. Additionally, the rising demand for live streaming and video-on-demand services is also contributing to the market growth.
The report highlights that North America is expected to dominate the market, owing to the high demand for video streaming services and the presence of major players in the region. The Asia-Pacific region is also expected to witness significant growth, driven by the increasing adoption of mobile devices and the growing popularity of video streaming services in countries like China and India.
The report identifies the over-the-top (OTT) streaming segment as a key driver of the market, with major players like Netflix, Amazon Prime Video, and Hulu leading the way. The report also indicates that the live streaming segment is expected to witness significant growth in the coming years, driven by the increasing demand for live events and sports.
The report further states that the market is characterized by intense competition, with major players investing in research and development to enhance their offerings and gain a competitive edge. Key players in the market include Netflix, Amazon Prime Video, Hulu, Google, Apple, and Disney.
However, the report also notes that data security and privacy concerns, as well as the high cost of content creation and distribution, are major challenges faced by the market. Nevertheless, the increasing demand for personalized and immersive video experiences is expected to create new opportunities for growth in the video streaming market
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Key Segments Covered in the Video Streaming Industry Survey
- Streaming Type
- Live Video Streaming
- Non Linear Video Streaming
- Delivery Channel
- Video Streaming via Internet Protocol TV
- Over-the-Top (OTT) Video Streaming
- Video Streaming through Pay-TV
- Platform
- Video Streaming across Gaming Consoles
- Video Streaming across Laptops & Desktops
- Video Streaming across Smartphones & Tablets
- Video Streaming across Smart TV
- Service
- Video Streaming for Consulting
- Video Streaming for Managed Services
- Video Streaming for Training & Support
- Revenue Model
- Video Streaming through Advertising
- Rental Video Streaming
- Subscription-based Video Streaming
- End Use
- Video Streaming for Enterprises
- Video Streaming for Corporate Communications
- Video Streaming for Knowledge Sharing & Collaborations
- Video Streaming for Marketing & Client Engagement
- Video Streaming for Training & Development
- Video Streaming for Consumers
- Video Streaming for Real-Time Entertainment
- Video Streaming for Web Browsing & Advertising
- Video Streaming for Gaming
- Video Streaming for Social Networking
- Video Streaming for E-Learning
Key Takeaways from the Market Study
- By platform type, smartphones and tablets expected to hold more than 45% market share for video streaming market.
- By streaming type, live streaming expected to gain more than 62% market share for video streaming market.
- Video streaming industry expected to possess nearly 20% market share throughout North America.
- Video streaming industry expected to register a CAGR of 19% throughout MEA.
- Global market for video streaming is likely to reach US$ 50 Bn by 2022-end
Key Companies Profiled
- Netflix, Inc.
- Akamai Technologies
- Amazon Web Services, Inc
- Google LLC
- Microsoft Corporation
- Tencent
- iQIYI, Inc .
- Novi Digital Entertainment Pvt. Ltd (Hotstar)
- Iflix
- HOOQ
- Rakuten Viki
How are Video Streaming Services Performing in North America?
According to Fact.MR, the U.S accounts for the largest market value share in North America. Presence of major video streaming platforms such as Netflix and Amazon Prime are primary factors for share-wide dominance of this region.
In addition, innovation and development of advanced streaming technology enables data efficient streaming of content. The average consumption of video streaming services is over 38 hours of content in the U.S. This points to favourable consumer trends in North American countries.
Moreover, strong cloud network and internet connectivity such as 5G network is accelerating the demand for video streaming. Thus, North America is expected to account for 20% market share for video streaming market.
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