The market for displays that are fixed to poles or pillars, such digital billboards or kiosks, is referred to as the pillar to pillar display market. These displays may be seen in a number of locations, such as on the sides of buildings, in shopping malls, and at transit hubs. They are primarily employed in outdoor advertising and public information applications. The market for pillar-to-pillar displays is expanding as a result of rising interest in interactive kiosks and other digital signage applications, as well as rising demand for digital advertising. Companies who produce and install the displays as well as those that offer software and content for the displays are important participants in the industry.
Connectivity and display needs are increasing dramatically as a result of the increased use of modern entertainment systems and their integration with ADAS systems for autonomous cars in automobile cockpits. The market is seeing considerable expansion thanks to increased EV sales, rising luxury car penetration, technical advancements, product development, and an increase in OEMs and aftermarkets.
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Segmentation of P2P Display Industry Research
- By Display Type :
- S Type Displays
- V Type Displays
- C Type Displays
- L Type Displays
- By Sales Channel :
- OEMs
- Aftermarket
- By Region :
- Americas
- EMEA
- Asia Pacific
Key Companies Profiled
- LG
- Continental
- Denso
Key Takeaways from Market Study
- The global pillar to pillar display market is projected to grow 46X and reach US$ 1.65 billion by 2032.
- The market will showcase growth at 20.6% CAGR between 2024 and 2032.
- S display type dominated the market with 52% share in 2021.
- Together, the Americas and EMEA are likely to represent 86% market share in 2022.
- Sales of pillar to pillar displays are expected to increase at CAGRs of 42.3% and 46.3%, respectively, in APAC and the Americas.
Market Development
Pillar to pillar displays are at the developing stage as the commercialization of the product is yet to boom. Manufacturers such as Continental, LG, and Denso are leading the race to capture a significant market share through collaborations with leading automakers.
- For example, LG collaborated with Mercedes for the Mercedes-Benz User Experience (MBUX) Hyperscreen, to provide a top-notch look and unmatchable stability.
- Similarly, Continental has entered into a partnership with a leading automaker to commercialise the product by 2024.
The market is expected to take a leap post-adoption by market leaders, while tier-2 car brands will be following the trend with the inclusion of pillar to pillar display OLED technology.
The market will be highly consolidated with only a limited numbers of players operating in the space till 2026. However, it is anticipated that mass production and competitive pricing would lead to an increase in the number of market entrants after that.
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