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Insoluble Pea Protein Is The Next Best Alternative Used In Food And Beverages, Sports Nutrition Industry.
Insoluble pea protein is widely used in food various bakery products like biscuits, cookie, cakes, pastries and bread etc owing to its excellent digestibility, balanced amino acids profile (Arginine & BCAA boost. Furthermore, insoluble pea protein also has various properties like High PDCAAS, complementary to wheat & other cereals proteins.
Due to which it is also used for making cereal bars and breakfast cereals. Due to this, its demand is likely to increase over the industrial forecast period. With all these precisely affecting the insoluble pea protein demand it is most likely that it will see a drastic upsurge in near future.
Rising demand for environment-friendly alternatives for meat and soy protein, increased awareness about harmful diseases due to meat consumption has driven the plant-based protein market. Furthermore, the rise in the vegan population, shortage of protein-based diet, growing awareness about plant nutrition has boosted the market for plant-based protein like insoluble pea protein.
Asia and Europe Likely To Augment the Demand for Insoluble Pea Protein Market.
Emerging economies China and India along with developed economies like Europe are likely to augment the demand for insoluble pea protein due to the rise in bakery industry. Rising awareness among food & beverages manufacturers, rising urbanization, one of the factors for the positive growth of the insoluble pea protein market. Furthermore, rising awareness about plant-based diet, shifting trends towards sports nutrition is one of the common factors contributing towards overall market growth.
The demand for insoluble protein is anticipated to grow in regions like North America. The rise in vegan culture, increased awareness about plant-based protein, growing concern about animal welfare is one of the common factors directing the market towards positive growth.
COVID-19 Will Have Positive Impact On Demand Of Insoluble Pea Protein Due To Decrease In Meat-Based Protein Demand.
The government imposed lockdown has stopped further manufacturing pea protein extract or other derived products. With all these precisely affecting the demand it is most likely that demand for pea protein and its derivable is likely to decrease for a shorter amount of time. The supply chain for these products has moreover been slightly affected as there is no demand for now. COVID-19 has changed the consumer perception towards their health which is likely to boost the demand for plant-based protein nutrition for the upcoming industrial forecast period.
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Mergers and Acquisitions, Production Capacity Expansion Is the New Trend for Key Players Due To Increased Demand for Insoluble Pea Protein.
Rise in demand for plant-based protein nutrition has boosted forced the key players to expand their production capacity. For instance, Cosucra Groupe Warcoing has inaugurated a new spray dryer and production line at its base in western Belgium, bringing to a close a €35 million industrial expansion project. This is going to increase the production capacity of the company by two times.
Furthermore, the market is also driven by mergers and acquisitions. For instance, The Scoular Co. has acquired Farmers Grain Company (known locally as Kontny Grain) of Julesburg, Colo. The financial terms of the transaction were not disclosed. Roquette freres another key player in the market signs agreement to acquire Sethness Products Company. Other key players in the market are Yantai Oriental Protein Tech, Sotexpro, Fenchem Yantai Oriental Protein, Prinova Group LLC, and Glanbia PLC, Burcon NutraScience Corporation and others.
Segmentation: Insoluble pea Protein Market
Based on types insoluble pea protein market is classified into different parts like and application and end use Industry.
Based on application
- Sweet biscuit & cookie
- Cereal bar
- Filling, custard, décor
- Cake & pastry
- Breakfast cereal
Based on end use industry
- Food and Beverages
- Sports nutrition
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