How is the Desserts and Beverage Industry Increasing Demand for Matcha Tea – Exclusive Study by Fact.MR

250 Pages Matcha Tea Market Survey by Fact MR, A Leading Business and Competitive Intelligence Provider

The unprecedented COVID-19 pandemic has affected the global economy to a great extent. Considering the food industry, one of the most important sectors of the economy, a tremendous impact has been witnessed on the entire process from the field to the consumer. The restrictions in the movement of workers, closure of food production facilities, and changes in consumer demand have put excessive pressure on the food industry.

The report offers actionable and valuable market insights of Matcha Tea. The latest report by Fact.MR provides details on the present scenario of the market across various regions along with the historic data and forecast of the market. The report also includes information on the sales and demand of Matcha Tea Market across various industries and regions.

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The market study done by Fact.MR gives exclusive information about how the market will grow. The study identifies crucial trends that are determining the growth of Matcha Tea market. This newly published report sheds light on vital dynamics, such as the drivers, restraints, and opportunities for key market players as well as emerging players associated with the production and supply. The latest report by Fact.MR provides detailed Market Analysis of Matcha Tea

This newly published and insightful report sheds light on Market Insights of Matcha Tea, key dynamics, their impact on the overall value chain from suppliers to end-users and Growth of Matcha Tea Market.

According to Fact.MR, the matcha tea market surpassed US$ 2 Bn as of 2020, and is expected to surpass market revenue of US$ 5 Bn by 2031. This represents a 2.5x increase for the 2021-2031 forecast period.

Rising health-consciousness has accelerated consumption of matcha tea. In addition, the use of matcha tea in making different food and beverage products has made the market for matcha tea desirable. Thus, sales are expected to expand at a CAGR of almost 10% by 2031.

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Key Segments Covered

  • Product Type
    • Unsweetened Matcha Tea
    • Sweetened Matcha Tea
    • Flavored Matcha Tea
  • Nature
    • Organic Matcha Tea
    • Conventional Matcha Tea
  • Packaging
    • Matcha Tea Cartons
    • Matcha Tea Sachets
    • Matcha Tea Stand up Pouches
    • Matcha Tea Tins
  • Sales Channel
    • Direct Matcha Tea Sales
    • Indirect Matcha Tea Sales
      • Matcha Tea Sales through Modern Trade
      • Matcha Tea Sales through Convenience Stores
      • Matcha Tea Sales through Online Retailers
      • Matcha Tea Sales through Other Retail Formats

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Competitive Landscape

While matcha tea market is in the introductory phase of its lifecycle in most countries, key players are focusing on new product launches.

  • In 2019, ITO EN Ltd. launched its new product under the brand name matcha LOVE.
  • In 2018, Starbucks launched a new product as a matcha hack to provide matcha tea at lower prices.
  • In 2019, Starbucks launched its New Springs products collection with different flavors of matcha tea.

Key Takeaways of Global Matcha Tea Market

  • Unsweetened matcha tea accounted for approximately half of the market share in 2018, and this segment is also projected to garner the highest CAGR.
  • The organic variant of matcha tea is estimated to create an absolute $ opportunity of around US$ 90 Mn between 2019 and 2025. This variant is also expected to witness higher growth as compared to conventional matcha tea.
  • The market for stand up pouches is projected to grow by 1.7X during the forecast period. Matcha tea in stand-up pouches generated both the highest volume as well as highest value sales in 2018.
  • Retail sales accounted for over 80% of the matcha tea revenue in 2018, in which sales through supermarkets was the highest.

“While North American and European matcha tea markets are slated to witness double digit-projected growth, companies here should focus on increasing production capacities to eradicate the possibilities of demand-supply gap.”, says the Fact.MR analyst

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Key Question answered in the survey of Matcha Tea market report:

  • Sales and Demand of Matcha Tea
  • Growth of Matcha Tea Market
  • Market Analysis of Matcha Tea
  • Market Insights of Matcha Tea
  • Key Drivers Impacting the Matcha Tea market
  • Which are the Key drivers impacted by Matcha Tea market
  • Restraints Shaping Market Growth
  • Market Survey of Matcha Tea

More Valuable Insights on Matcha Tea Market

Fact.MR, in its new report, offers an unbiased Market Analysis of Matcha Tea, Sales and Demand of Matcha Tea, analyzing forecast statistics through 2019 and beyond. The study reveals growth projections on the basis of various criteria.

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