Digital Healthcare Solutions Drive Rapid Growth of Patient Engagement Solutions Market Amid COVID-19 Pandemic

The patient engagement solutions market is a rapidly growing industry that provides tools and platforms for healthcare providers to engage patients in their care. Patient engagement solutions are designed to improve patient outcomes, reduce costs, and enhance the patient experience by enabling patients to take a more active role in their healthcare. The market for patient engagement solutions is expected to continue to grow in the coming years due to the increasing focus on patient-centered care and value-based reimbursement models. The adoption of electronic health records (EHRs) has also driven the demand for patient engagement solutions, as these platforms can be integrated with EHRs to provide patients with access to their health information and communication with their providers.

Additionally, the COVID-19 pandemic has accelerated the adoption of telehealth and virtual care solutions, which has further driven the growth of the patient engagement solutions market. Patients are increasingly seeking digital options for accessing healthcare services, and providers are responding by offering a wider range of patient engagement solutions

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Key Market Segment Covered in Patient Engagement Solutions

  • By Delivery Mode :
    • Self-Hosted Patient Engagement Solutions
    • Software-as-a Services Patient Engagement Solutions
    • Application Managed Service Patient Engagement Solutions
  • By End User :
    • Hospitals and Providers
    • Healthcare Payers
    • Pharmaceutical Companies
  • By Region :
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

Key strategies for future growth

When there is a good patient-provider relationship, cooperation is easier to achieve and there are more opportunities to comprehend each patient’s unique health needs. This makes it possible for medical professionals to connect patients more successfully to the therapies and resources required to improve general health. Manufacturers who develop self-hosted, user-friendly engagement solutions that are secure and simple to access are therefore likely to stand out from the competition and gain an edge in this market.

Competitive Landscape

To gain a competitive edge and expand their customer base, major market players are heavily investing in the development and launch of new products. Therefore, in order to introduce new products to the market, market players are increasing their R&D spending. Additionally, partnerships, regulatory approvals, mergers, and acquisitions are all essential elements of efficient growth.

  • Ashfielf Engage, a company that offers patient engagement services to healthcare professionals and patients, announced the acquisition of Medaxis in January 2022. In addition, the company is expanding its staff in Canada by 40 Medaxis workers. The strategic partnership between Ashfield Engage and Medaxis will enable Ashfield Engage to offer specialized solutions to clients across the nation. The two companies have already worked together on a number of projects.
  • In March 2022, UST and Well-Beat will introduce a groundbreaking digital patient engagement SaaS platform in partnership with Well-Beat, an Israeli company that uses behavioral AI to bring the human touch to healthcare. At the point of care, digital solutions give clinicians individualized conversational advice that is tailored to the patient’s motivational factors. This tool assesses more than 1,400 variables, including the development of a disease state, in order to provide both direct and indirect behavioral nudges. Communication is dynamically adapted to facilitate intelligent interventions and offer patients individualized experiences through quick surveys, medical records, and connected devices.

Key Patient Engagement Solutions Providers

  • McKesson Corporation
  • Allscripts Inc.
  • Medecision Inc.
  • Cerner Corporation
  • IBM Phytel
  • Axial Exchange
  • Orion Health
  • Emmi Solutions LLC
  • Athenahealth Inc.
  • GetWellNetwork Inc.

In summary, the patient engagement solutions market is expected to continue to grow in the coming years due to the increasing focus on patient-centered care, the adoption of EHRs, and the demand for digital healthcare solutions. However, the industry may face challenges due to the complex regulatory environment and the potential for data breaches and security issues

More Valuable Insights on Offer

Fact.MR, in its new offering, presents an unbiased analysis of the global patient engagement solutions market, presenting historical demand data (2018-2022) and forecast statistics for the period of 2023-2033.

Growing demand for patient-centric healthcare is driving the adoption of patient engagement solutions. Major players in the patient engagement solutions market are focusing on partnerships and collaborations for expanding their product portfolios. The healthcare industry is increasingly adopting cloud-based solutions for better patient engagement. Growing implementation of innovative technologies such as AI and machine learning for enhanced patient engagement is propelling the market growth. Wearable devices are becoming increasingly popular for remote patient monitoring and engagement. Social media and mobile applications are becoming popular tools for patient engagement. Government support and the increasing adoption of telemedicine and mHealth are contributing to the growth of the patient engagement solutions market.

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